Strategic Catalyst
Science Monetization

Concept
Market Analysis
Capital & HR Investment
Development

Strategic Catalyst Assembly Line

Identification

Market Analysis

Right Securitization

Development
TRL 1-4

Engagment with
industry experts

MRL 1-3
TRL 5-6

strategic partnership
oR Capital OR Sale OR licensing

TRL 7-9
MRL 4-9
SRL 1-6

Final Deal
SRL 6-9

development (trl)

  • Idea
  • Basic Research
  • Technology formulation
  • Alpha prototype
  • large scale prototype
  • prototype system
  • fully working system demonstated
  • batch production
  • “flight-proven” technology

Marketing (MRL)

  • Company/Product name
  • Vision
  • Motto/Name/ Positioning
  • Core attributes
  • Pricing Model
  • Service Model
  • Marketing & Sales materials
  • Sales Strategy & Sales Channel Compensation
  • Customer Service Requirements

Sales (SRL)

  • Industry Expert analysis
  • Potential Markets Analysis
  • Customer Feedback & Tests
  • Iteration/adjustment Process
  • Pre-launch Social Media & PR
  • Administrative Systems/Requirements
  • Operational Systems/Requirements
  • Sustainable Competitive Advantages – market positioning
  • Brand Development
Strategic Partnerships
Capital Investment
Global Sales
Licensing