Marketing & Strategy

Marketing & Strategy​​

Turnkey Kickstarter campaigns

Whether you are a startup or a market leader or anything in between, EnCata offers solutions catered to your growing needs, enabling innovation and easing market entry through a variety services that our ecosystem offers.

Our services focused on the entire product/service lifecycle from the very concept to implementation, market penetration and PR. EnCtata’s knowledge, expertise and business network allows our clients to plan and expand its business.

Turnkey Kickstarter campaigns

Crowdfunding campaigns on Kickstarter and Indiegogo proved to be a very cost-effective way of market testing for any new commercial product and finding the very first customers.

In fact, a well-executed crowdfunding campaign requires careful planning, accurate execution, stand-out media production (both photo and video) and relationship with media. Add to that a whole social media marketing campaign run in parallel, 24/7 customer/backers support and crafting much of other content. A typical turnkey Kickstarter campaign with EnCata is a 3-4 months project aiming to present your technology product in the most appealing way to the target audience and crowdfunding community.

Business and Technical Feasibility

Business and Technical Feasibility

Business and Technical feasibility is the exercise of critical evaluation and risk discovery of any project, technology or business idea, providing an answer whether one should engage in pursuing it.

Our interdisciplinary team of experts and analysts scrutinize any idea, blue-sky research or a whitepaper concept and provide structured answers for potential project costs, business and market risks and technology constraints. Such LEAN approach brings up crucial technical, economical, financial projections and market data for executives to consider and re-estimate riskiness and feasibility of further proceedings.

Market STRATEGY

Market STRATEGY

Engineering good product or inventing a new technology is not enough in the model world. There are plenty of tools to help a new product company to reach its audience.

Creating a coherent strategy, that will embrace multiple aspects, including customer development plan, choosing the right business model, branding and competition strategy will help your company to excel in pursuit for your market stake.

SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING

Communication through ever-evolving social media is one of the challenges for technology companies. We create an individual tone of voice to engage your audience and build your community and opinion leaders.

We design our SMM campaigns with particular on digital marketing data, thorough research and analytics.

Fundraising

FUNDRAISING

Nobody can pitch your project for you. However, we can help you to create and pack up all of the necessary documents and pitch decks for investors, grants and accelerators applications.

Throughout network and expertise we help startups and SME with fundraising, whether it is Venture capital or grant funding. We typically address pre-seed and seed funding phases, which are crucial for product development and product launch. We span our investment relations and fundraising activities across North America, Europe and Asia, proving bespoke investment consultancy services to tailor your needs.

OTHER SERVICES

OTHER SERVICES

Our sales, marketing and analysis team has a lot more to offer:

  • Media relations
  • Content (multimedia and writing)
  • Pitchdecks
  • Lead generation
  • Events hosting and integration